Privacy policy

Privacy Policy

Last Updated: 16 July 2026

At My Daily Pick, we are committed to protecting your privacy and handling your personal information responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, place an order, contact us, or interact with our services.

1. Who We Are

My Daily Pick is the data controller responsible for the personal information collected through this website.

My Daily Pick
25 Effie Road
London, SW6 1EL
United Kingdom

Email: support@mydailypick.com
Website: www.mydailypick.com

For any privacy-related questions or requests, please contact us using the details above.

2. Information We Collect

We may collect the following types of personal information:

Information You Provide

Full name
Billing address
Shipping address
Email address
Telephone number
Order and purchase details
Account information, where applicable
Messages and information you provide when contacting us
Marketing preferences
Payment-related information processed securely by our payment providers

Information Collected Automatically

When you visit or use our website, we may automatically collect:

IP address
Browser type and version
Device type and operating system
Website usage information
Pages viewed
Time spent on our website
Referral sources
Approximate location based on your IP address
Cookies and similar technologies
Information about how you interact with our website and advertisements

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Deliver products to you
Manage payments, refunds, returns, and cancellations
Send order confirmations and delivery updates
Provide customer support
Respond to your questions and requests
Prevent fraud and unauthorised transactions
Protect the security of our website and services
Improve our products, website, and customer experience
Maintain business, tax, and accounting records
Comply with legal and regulatory obligations
Enforce our terms, policies, and legal rights

Where you have provided consent, we may also use your information to send you marketing communications about:

Promotions
Discounts
New products
Special offers
Store updates

You can unsubscribe from marketing communications at any time.

4. Legal Basis for Processing

Under UK data protection laws, we process your personal information using one or more of the following legal bases:

Contractual Necessity

We process information when it is necessary to:

Process your order
Take payment
Deliver your products
Manage returns and refunds
Provide requested customer service

Legal Obligations

We may process information where necessary to comply with legal, tax, accounting, fraud prevention, or regulatory requirements.

Legitimate Interests

We may process information where necessary for our legitimate business interests, including:

Improving our website and services
Preventing fraud
Protecting our business
Understanding customer behaviour
Managing customer relationships
Supporting advertising and business development

We will only rely on legitimate interests where those interests are not overridden by your rights and freedoms.

Consent

We may rely on your consent for certain activities, including:

Email marketing
Non-essential cookies
Certain advertising and tracking technologies

You may withdraw your consent at any time.

5. Payment Information

We do not store or have direct access to your complete payment card details.

Payments are processed securely by the payment providers available through our website.

These payment providers process your payment information in accordance with their own privacy policies, security standards, and applicable payment regulations.

The payment methods and payment providers available to you may depend on the options displayed during checkout.

6. How We Share Your Information

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

Our e-commerce platform provider
Payment processing providers
Delivery and courier companies
Website hosting and technology providers
Customer support providers
Email and communication service providers
Marketing and advertising providers
Analytics providers
Fraud prevention and security services
Accountants, legal advisers, and professional service providers
Government, law enforcement, or regulatory authorities where legally required

We only share information that is reasonably necessary for the relevant service.

We do not sell your personal information to third parties.

7. International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place.

These safeguards may include:

UK adequacy regulations
Approved contractual protections
The UK International Data Transfer Agreement
The UK Addendum to approved standard contractual clauses
Other legally recognised transfer safeguards

8. Marketing Communications

If you subscribe to our newsletter or agree to receive marketing communications, we may send you information about:

Promotional offers
Product updates
Exclusive discounts
New product launches
Seasonal sales
Other news from My Daily Pick

You can opt out at any time by:

Clicking the unsubscribe link in a marketing email
Updating your marketing preferences, where available
Contacting us at support@mydailypick.com

Unsubscribing from marketing communications will not stop essential service messages relating to your orders, deliveries, returns, refunds, or account.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

Operate essential website functions
Keep our website secure
Remember your preferences
Maintain your shopping basket
Analyse website traffic and performance
Improve your browsing experience
Understand how customers use our website
Support advertising and remarketing campaigns

Some cookies are necessary for the website to function and cannot be disabled through our cookie preference tools.

Where required, non-essential cookies will only be used after you have provided consent.

You can manage your cookie choices through:

Our cookie preference tool, where available
Your browser settings
Your device settings

Disabling certain cookies may affect how some parts of our website function.

10. Data Security

We use appropriate technical and organisational measures to protect your personal information against:

Unauthorised access
Loss
Misuse
Alteration
Accidental destruction
Unlawful processing
Unauthorised disclosure

These measures may include secure systems, restricted access, encryption, password protection, and trusted service providers.

While we take reasonable steps to protect your personal information, no online transmission or storage system can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

Process and fulfil orders
Provide customer support
Manage returns, refunds, and disputes
Meet legal, tax, and accounting obligations
Prevent fraud
Enforce our agreements and policies
Protect our legal rights

The length of time we retain information may depend on the type of information and the reason it was collected.

When personal information is no longer required, it will be securely deleted or anonymised.

12. Your Data Protection Rights

Under the UK General Data Protection Regulation and the Data Protection Act 2018, you may have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of processing
Object to certain types of processing
Withdraw consent at any time
Request the transfer of your information
Object to direct marketing
Lodge a complaint with the Information Commissioner’s Office

Some rights may be limited where we have a legal reason or obligation to continue processing or retaining your information.

To exercise your rights, please contact:

support@mydailypick.com

We may need to verify your identity before completing your request.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, if you are unhappy with how we handle your personal information.

13. Children’s Privacy

Our website and products are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us immediately at:

support@mydailypick.com

We will take appropriate steps to investigate and delete the information where required.

14. Third-Party Links

Our website may contain links to websites, services, or platforms operated by third parties.

We are not responsible for the privacy practices, security, policies, or content of third-party websites.

We encourage you to review the privacy policy of any third-party website before providing personal information.

15. Automated Decision-Making

We may use automated tools to help detect suspicious transactions, prevent fraud, improve our services, or support advertising.

Where automated processing produces a legal or similarly significant effect, you may have rights relating to that decision under UK data protection law.

You can contact us for further information about any automated processing involving your personal information.